Helmets ETC,

When i came back to Ho Chi Minh, saw these banners posted in every single inch of the city.

Wondering what are these all about.

Thought t'was an advocacy about fireman.

Such a bobo i was. hahaha!


Took me a week before i undertand the ad.
If not for my friend Trinh, i am still thinking this is a fireman ad.


The advocacy is by AIP, which stands for Asia Injury Prevention Foundation, a US registered non-profit organization that creates public-private partnership, develops mass media education and school curricula, and implement school-based helmet use and traffic safety education programs to reduce the pervasive and devastating rate of road traffic crash injuries and fatalities in developing countries. Whew! that is from their website.


This just reminds me of Toni's 100% guilt-free shopper advocacy.
an actress and a singer


an actor



a fashion designer


a goodwill ambassador


a singer


a host


And there are several more.
Ambassadors.
of wearing helmets. :)


and so i was inspired.
bought my own helmet.
simple but stylish
Haha!


That's all.
Bow.


-may14-